About the LOOK & beautyVISION Trade Fair

For years, LOOK and beautyVISION have ranked among the most important events for the beauty industry in Poland. It is a place where manufacturers, distributors, salon owners, stylists, cosmetologists, barbers and makeup artists come together to discover the latest market developments and grow their businesses. We invite you to the next edition, taking place on 3–4 April 2027 at the Poznań International Fair.

Where trends are born and businesses grow

LOOK and beautyVISION are much more than trade fairs. Over two intensive days, participants have the opportunity to connect directly with industry leaders, test newly launched products and technologies, and gain knowledge they can immediately apply in their everyday work.

THIS IS WHERE YOU CAN:
Discover product launches and cutting-edge Hi-Tech technologies
Watch shows by leading hairdressing, barbering and makeup professionals
Build relationships with industry leaders
Find inspiration and develop your professional skills

AN IMPRESSIVE EXHIBITION:
Professional cosmetics for skincare and hair colouring
Hairdressing and barbering equipment and devices
Makeup products & styling products for nails, lashes and brows
Technologies for cosmetology and aesthetic clinics
Accessories, furniture and salon equipment
Manufaktura Zone – natural, eco-friendly and niche brands

LOOK Trade Fair – the world of hairdressing and barbering at the highest level

LOOK is one of the most important events for professionals in hairdressing, barbering and hair styling. It is where renowned stylists from Poland and abroad, educators, brand ambassadors and industry experts showcase their skills and set new directions for the development of the sector.

THIS IS WHERE YOU WILL MEET:
Industry leaders
Top stylists
International educators
Owners of some of the most prestigious salons

The event programme includes spectacular hairdressing and barbering shows, presentations of signature colouring, cutting and styling techniques, as well as practical solutions for everyday salon work.

beautyVISION Trade Fair – the centre of modern cosmetology and beauty styling

beautyVISION is an event dedicated to professionals working in cosmetology, makeup, brow, lash and nail styling, podiatry, as well as skincare and aesthetics in the broadest sense.

PARTICIPANTS CAN LOOK FORWARD TO:
Presentations of the latest products
Live treatment demonstrations at exhibitors’ stands
Technology launches
Meetings with experts and brand ambassadors

beautyVISION is an excellent opportunity to discover innovative solutions that respond to the current needs of the market and shape the future direction of the beauty industry.

This event is a must-attend date in every beauty professional’s calendar.

Why visit LOOK and beautyVISION?

LOOK and beautyVISION bring together education, business and inspiration. In one place, you can discover hundreds of brands, explore the latest products and technologies, gain practical knowledge and build valuable business connections.

● Renowned brands offering professional cosmetics, tools and accessories essential to the everyday work of every salon.

● Advanced products, solutions for professional clinics and products addressing the latest needs of the beauty market.

● State-of-the-art equipment for hair salons, aesthetic medicine clinics and beauty salons. An opportunity to test equipment in person and consult with experts.

● A unique opportunity to observe the latest trends and speak directly with manufacturers, distributors and industry experts.

● A rich programme of accompanying events that attracts thousands of participants every year.

● An integral part of the trade fair: inspiring lectures, training sessions, expert panels and shows led by renowned professionals.

● Prestigious competitions and industry championships where top professionals showcase their skills.

● Dedicated stages: Hair & Beauty Stage, Speakers' Corner Stage and Barber Stage.

If you want to grow your business, enhance your qualifications and stay up to date with the most important developments in the world of beauty, LOOK and beautyVISION 2027 is an event you cannot afford to miss.

It is not just a showcase of the market, but above all a space for business, sharing experiences and building relationships. The presence of hundreds of brands gives you a unique opportunity to stay one step ahead of the competition.